The arrival of the Xbox 360 in Australia was one of the most highly anticipated products ever to be released into the world of gaming opening up the door to high definition gaming content. BiG GiG created the entire experience around the evolution of gamers and gaming, integrating live actors, footage of the MTV launch event in the US and the live reveal of Australia’s first Xbox console. Celebrity gamers and early adopters were successfully seeded and the Xbox 360 went on to break all previous retail sales records in its category.
Client: Microsoft Xbox
Brand: Xbox 360
Service: Press Launch, Full Service Concept Creation & Execution
Audience: Lifestyle and Gamer Press, Celebrities, Xbox 360 Enthusiasts, Senior Management, Marketing Executives
When BiG GiG is managing an event, I have the utmost confidence that the planning, logistics and execution will be of the highest quality and that they will resolve any problems that may escalate.
I have no hesitation talking further about the experiences I have had when working with BiG GiG. I have also worked with them at a prior organisation so have witnessed them consistently and professionally deliver excellence in events over the last 7 years.
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