Xbox 360 goes on sale for the first time in Australia at EB Games Pitt Street Mall, Sydney. BiG GiG seized control of Pitt Street Mall to entertain over 1000 guests with live performances, radio & TV broadcasts. At the stroke of midnight the world of Xbox 360 was revealed and the race was on to be one of the first gamers in Australia to purchase this highly anticipated product. The launch resulted in record console sales within the first 24 hours of release.

Client:  Microsoft Australia
Brand: Xbox 360
Service: Public Launch Event Creation & Execution
Audience: Key Customers, Xbox 360 Enthusiasts, Senior Management, Marketing Executives, Media

 

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Where BiG GiG really excels is in their creative offerings. Creatively they exceed expectations, due to their fantastic ability to come up with unique and memorable concepts. BiG GiG have been a valued partner that has helped us achieve and often exceed the objectives we set around events. Kimberley Francis Director of Marketing Entertainment & Devices Division Microsoft Australia & New Zealand