BiG GiG created an exclusive and interactive retail display environment where Microsoft’s largest customers were invited to the view the next generation of Windows being Windows Vista. The primary objective of the event was to get buy in from MS retail partners to create Windows Vista concept stores within the retail shop outlets. The launch of Windows Vista was one of the largest combined product launches in Microsoft’s history and the beginning of an industry wide transformation in the way that consumers purchase technology.

Client: Microsoft Australia
Brand: Windows Vista
Service: Interactive Environment Design Concept & Execution
Audience: Key Customers, Senior Management, Marketing Executives

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Thank you once again for your wonderful work, enthusiasm, attention to detail and customer service. I was very pleased with how the week went and even more importantly we have received positive feedback from our customers and partners. You certainly helped us impress the people we needed to impress. Cynthia Kouvatas Group Manager Consumer Audience Group Microsoft Pty Limited