The Sony Group including Sony Australia, Sony Computer Entertainment, Sony Ericsson, Columbia Tristar Pictures and Sony BMG Music Entertainment combined for the first time in one location to showcase over 4000 products in their model retail environments. Over 4 days international representatives of the five sister companies discussed future directions in consumer electronics technology with 2500 guests. BiG GiG designed and created a fully customised, interactive and branded environment which reinforced Sony's core brand attributes of entertainment, innovation and style, quality and the core vision of connectivity.

Client:  Sony Australia Limited
Brands: Multiple Sony & Sub-Brands
Service: Major Expo, Strategic Conference, Multiple Press Launch, Creation & Execution
Audience: Retailers, Key Customers, Press, Senior Sony Tokyo Executives

 

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I would like to commend you and your staff for producing such a professional event within such a short timeframe. I was very pleased indeed with all of the functions which were held over a three day period and in particular, the wonderful exhibition of Sony’s products and the superb Gala Dinner.Once again thank you to you and your team for a job well done and we look forward to working with you again in the future. Toshikazu Mashima Managing Director Sony Australia Limited