BiG GiG created an atmosphere of excitement and intrigue for the launch the Panasonic’s VS series of mobile phones. Guests were treated to a sophisticated who-done-it experience whereby various environments where created within the hotel complete with live actors and interactive attendee activities. Specific technical features of the phones were subtly weaved into the scripts to create a seamless communication of product benefits.

Client: Panasonic Australia
Brand: Panasonic VS Mobile
Service: Industry Launch, Full Service Concept Creation & Execution
Audience: Media, Celebrities, Key Customers, Senior Management, Marketing Executives

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