Inspired by the beach resorts of the Yucatan Peninsula, BiG GiG created an atmosphere of Latino style for Miller Chill’s launch party and entry into the Australian Market. Achieving blanket press coverage and SMH Party of the Week, the launch event provided the perfect platform for this highly anticipated and popular brand to commandeer its share of the market almost instantaneously.

Client: Pacific Beverages Australia
Brand: Miller Chill
Service: Industry Launch, Full Service Concept Creation & Execution
Audience: Media, Celebrities, Key Customers, Senior Management, Marketing Executives

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