Over 900 sales staff representing Coca-Cola and all related retail brands descended onto the Gold Coast for one day to experience the 2008 summer brand campaign launch. The experience was designed to educate, inspire and engage staff around the new summer branding. Held at Dreamworld on the Gold Coast, BiG GiG brought the campaign to life by creatively executing an environment relevant to all brands. The launch of the iconic Coca-Cola summer campaign resulted in strong internal support, renewed brand connection and a united national sales force.
Client: Coca Cola Australia
Brand: Multiple Coca Cola Brands
Service: Strategic Conference Creation & Execution
Audience: National Sales Staff, Senior Management, Executive Team
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